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Feb 16
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Public speaking can be a highly lucrative career, but it’s not one you can jump into overnight. When event organizers are looking for someone to speak, they are generally looking for someone who is an expert in a particular topic and/or is well known. Obviously, they also want someone who is well spoken and can tell a story, and who can tell a story better than a writer?
Being a published author gives you credibility and shows that you are an expert or authority on a particular topic. As an author, you have already proven that you can communicate your message, so event organizers are more likely to take you seriously as a possible candidate for a public speaking gig. New York Times Best Selling Authors can earn anywhere from $25,000 to $50,000 for a single speaking engagement (Source) but you don’t have to be on the Best Sellers list to book an event. The standard starting rate for non-fiction authors is between $2,500 and $5,000, plus the cost of travel and accommodations. (Source) By publishing your own non-fiction book, you become eligible for a pretty good pay rate right out of the gate.
By writing a non-fiction book, you present yourself as an authority on that book’s topic. Not only can you give talks based off the title and general subject matter of your book; you can also break your book down by chapter and address its issues in more detail. You put a lot of hard work into crafting your book, and that work can continue to pay off if you can repurpose your content into speaking events.
A well-written non-fiction book will cover a wide variety of topics within the target subject matter, so it’s very likely that at least 75% of your chapters could be broken out and expanded upon at a public speaking event. You could even consider this a chance to expand upon theories, information, and research that didn’t quite make the cut for the final version of your book. Research, relevant personal narratives, and data that might have weighed down your book can be utilized at public speaking events, allowing you to give your audience something extra, while also enticing them to read your book so that they dive into other aspects of the subject.
Public speaking events give you a chance to connect with your audience directly and win them over by exposing them to your personality and demonstrating your passion for the subject matter. Events can serve as an avenue to get more information in front of the audience and further establish yourself as a true expert.
Get started writing your book today
If you are ready to write a book and start booking public speaking engagements, I can help. I frequently work with public speakers, life coaches, inspirational leaders, and business executives and show them how to write a book that will take their careers to the next level.
My Online Writing Courses are designed for busy professionals who want guidance on how to write their book and get it right the first time. The online courses involve three modules: From Concept to Concrete Plan, Write Without Ruts, and Polish and Perfect. You can choose to take these modules in a group setting over the course of 16 weeks or choose the self-paced route that will allow you to go through the modules whenever you have spare time. For those of you looking to tackle your book head on, I also offer one-on-one mentoring which will allow us to accomplish the same goals from the 16 week online course in only 6 sessions.
The sooner you finish your book, the sooner you can start presenting yourself as an expert in your field. A published book is an invaluable asset when it comes to proving your credibility, and will most certainly improve your reputation and notoriety, resulting in a steady stream of public speaking engagements. All you have to do is start writing and be willing to work hard to get yourself in front of an audience. Let’s get started.
If you need help to write your book, consider one of my nonfiction book coaching programs:
- Online book writing classes (self paced)
- Group book coaching for executives
- Individualized book writing help
- Ghostwriting and editing services
About Nonfiction Book Writing & Publishing Expert Nancy Erickson
Nancy Erickson is better known as “The Book Professor,” a writing and publishing consultant who specializes in helping aspiring nonfiction authors bring their book ideas to market. Nancy works as abook coach assisting authors that write self-help books, biographies, business books, and other nonfiction books through online courses and book coaching. Contact Nancy with questions or to have her speak at your upcoming event by clicking here.